Lyons joins from iProspect Manchester, where he ran the Arcadia account and sat on the board as Client Leadership Director. He will oversee the office’s digital team and expand PHD’s performance marketing capabilities, including PPC and paid social.
Managing Director Jon Kershaw, who joined PHD from Havas last year, said: “We are delighted to have Jamie on board as we plan to significantly grow our offering in Manchester in 2018 – and Jamie will play a large role in that change.
“With his entrepreneurial approach and in-depth understanding of the digital media landscape, Jamie knows how to structure and execute performance marketing activity with exceptional results which will truly benefit our client’s businesses.”
Lyons, who will work across the Manchester office’s entire client base, including AG Barr, Bentley Motors and Manchester City Football Club, added: “I am thrilled to be joining PHD with its fantastic planning reputation.
“I’m really looking forward to working on some exciting brands and with their growth plans for this year, this is a very exciting time to be joining the team in Manchester.”