The Manchester agency has been tasked with extending the company’s digital reach and increasing engagement with its growing customer base.
BJL, which won the digital and communications brief following a competitive pitch, will also be planning and managing Schär’s social and CRM channels.
Sean Dowie, Schär’s marketing area manager, said: “We are delighted to be working with BJL. As well as being impressed with their strategic and creative approach and ideas, we felt there was great chemistry between our teams.”
BJL Director, Julie Chadwick added: “Schär is the number one gluten free brand in Europe so to get the opportunity to work with them at a time when the market in the UK is growing so fast is significant.
“They have incredibly loyal customers and we’re looking forward to working with Schär and their army of supporters to help share their insights and information to even more consumers who are struggling with dietary issues.”
BJL, which has enjoyed a long-term creative and digital partnership with ASDA, also works with Marshall, Swinton Insurance, Beaverbrooks and the BBC.